1. Opportunities
（1）In recent years, with the vigorous development of the big health industry, the demand for health care has increased. The compound growth rate of the big health industry is as high as 19.4%, and it will reach an expected market size of 10 trillion by 2025, providing a broad market space for the development of the ganoderma industry.
（2）The demand for medicine and food is growing rapidly, and the Ganoderma lucidum market needs to be expanded urgently.
（3）The planting area of traditional Chinese medicinal materials across the country is growing rapidly, and the scale expansion is obvious; the blind production is serious, the production of Ganoderma lucidum is synchronized with the growth of demand, and the construction of the production base of Ganoderma lucidum matches the growth rate of demand.
2. Development Countermeasures
（1）Integrate resources, develop leading enterprises, and improve the degree of industrialization. It is necessary to integrate family-based planting resources, vigorously develop a group of leading and backbone enterprises with technical strength, and form large-scale and scientific planting, which can not only reduce production costs, but also improve the quality and yield of Ganoderma lucidum production.
（2）Give full play to the advantages of Ganoderma lucidum industry, strive for the support of policies, and solve illegal behaviors in the industry. At present, it is necessary to formulate national standards for the active ingredients of Ganoderma lucidum, which can not only enable the national quality supervision department to monitor the quality of Ganoderma lucidum products on the market to combat the exaggerated propaganda of unscrupulous merchants, but also enable enterprises to control the quality of Ganoderma lucidum products themselves and check the quality of the products. 
（3）With the development of science and technology, Ganoderma lucidum drugs will appear in the future, and the nutritional range of Ganoderma lucidum products will be wider. In addition to edible value and medicinal value, Ganoderma lucidum also has high ornamental value, and Ganoderma lucidum products with unique cultural connotations can be developed for viewing.
3. Future development trend
（1）The consumption period of Ganoderma lucidum and spore powder appeared from 2015 to 2017. After 2018, the attention of consumers dropped significantly, and the consumption enthusiasm gradually became rational.
（2）Due to the excessive inventory and the continuous improvement of production technology, the prices of ordinary Ganoderma lucidum and spore powder will remain relatively low, and will only rebound slightly in stages as production costs rise; The prices of mid-to-high-end products such as imitation wild, wild, and Tibetan white lingzhi mushrooms, as well as brand lingzhi spore powder and spore oil, will rise more obviously.
（3）Ganoderma lucidum is one of the most chaotic varieties in the standard of medicinal materials. The confusion of its quality, product specification and price system has become the biggest bottleneck hindering the healthy development of Ganoderma lucidum industry. In the future, whoever takes the lead in establishing a circulation standard based on the traceability system will be able to achieve high quality and high price, and thus have the right to speak in the industry.
（4）Leading the improvement of industrial informatization with digitalization will be the biggest outlet in the next 20 years. The Ganoderma lucidum industry must seize this wave of informatization and use big data to realize the accuracy and scientificity of industrial planning, consumer portraits, product design and market development, so as to achieve qualitative breakthroughs and rapidly expand the demand market.